From Gum Wrappers to Richie Rich: The Materiality of Cheap Comics - Paperbackby Neale Barnholden (Author) Between the 1930s and the invention of the internet, American comics reached readers in a few distinct physical forms: the familiar monthly stapled pamphlet, the newspaper comics section, bubblegum wrappers, and bound books. From Gum Wrappers to Richie Rich: The Materiality of Cheap Comics places the history of four representative comics Watchmen, Uncle Scrooge, Richie Rich, and Fleer Funnies in the larger contexts of book